People are ready to buy in those higher competition niches. That's why they're higher competition. So don't waste your time going with either your passion, unless your passion is a high competition niche. But if it's something that people aren't buying in or there's not a lot of other books on the Kindle bookstore, that should be a clue to you to pick another topic.
2. Increasing your page count is very important. You can do this in a number of ways as you're writing your book. You can use bulleted lists in your content as you're going through. You can also use chapter summaries at the end of your chapters. Just don't overdo it. That can be a red flag. You could turn off your readers, which could lead to bad reviews.
What this does, it not only creates value for the reader. It also increases your pages, which makes your book more attractive. I mean, why would I buy a book with 35 pages on the same subject as a book with 45 pages if they're the same price? I'm probably going to go with the book that has more pages, because I'm feeling as the reader that I'm getting more value for that. So increase your page count by using those tips.
3. Price pulsing (pulsing the price up and down in spurts) actually can increase your sales and reviews. What you'll want to do is either drop your price to a $0.99 price point, or you completely go free. The idea here is to get a lot more sales. When your book is free or when your book is $0.99, you'll get a lot more sales than you will when it's $2.99 or $5.99 or $9.99. You'll also, of course, get more reviews because more people are downloading them. (Read more about Kindle Price Pulsing here.) It increases your discoverability. You show up on more recommended books and other areas of Amazon's Kindle store that can get eyeballs on your content. Of course, Amazon likes books with reviews, so it makes sense to use this price pulsing. You lower it, and you see a bunch of downloads, and then you raise it back up. You wait a while, and you do it again. That's what price pulsing is, and it can help you in your marketing.
4. Write a good description. Don't waste your description. Guys, use it like a sales letter. You need to describe the benefits of why these people need to buy your book. Don't write about how great your book is or create an author bio here. Don't talk about yourself. Talk about the benefits to your customers, because if a buyer lands on this page, you need to sell your book. If they've landed on this page, that means they've gone as far as clicking it in the store. You need to sell. This is your opportunity to sell. So don't waste your description. Make it a sales letter. Think of it as a sales letter. You need to sell your book here.
5. Of course, formatting matters. The easiest thing to say is, while Amazon will take PDFs and different file formats, just stick with a word processor that can export it to a .doc format. It allows you to edit easily in the long term. If you don't have Microsoft Word or you don't want to pay Microsoft, just use Open Office. It's free, and you can avoid that cost of Microsoft Word.
Want more? Well, first of all, tweet this post. Yes, that is some shameless self-promotion. Just go ahead and click that Tweet button. You can share it on Facebook, too, if you'd like. You can also subscribe to my YouTube channel to see when I upload new training videos, and of course, leave a comment below and share your tips. I'd love to see you. Hop on over to RossomeMarketing.com and say hello. Thanks for reading.
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